WELCOME
Creole Heartbeat is led by Dominica's Creole Culture and Creole Language Ambassador Leroy 'Wadix" Charles, a distinguished advocate with decades of experience in cultural preservation, media engagement, and regional diplomacy. Under his leadership, Creole Heartbeat maintains authenticity, credibility, and creative excellence.
Mission
Our core mission is to elevate Creole culture and amplify its voice and value, both within Dominica and across the broader Creole-speaking world, with a strategic emphasis on engagement with the French West Indies (FWI).
Vision
To be the premier cultural engine of the Creole-speaking world, connecting communities, promoting creativity, and forging partnerships that uplift heritage through media, entertainment, and sport.
Elevating Culture. Amplifying Creole.
Creole Heartbeat is a dynamic culture-forward company in the Commonwealth of Dominica, operating at the link of media, creative arts, entertainment, and sports.
We are cultural storytellers, curators, and creators. We serve as bridges between generations and nations-reviving tradition while innovating for the future. Through diverse platforms and strategic collaborations, we champion authentic representation, creative excellence, and community-driven impact.
heritage
At Creole Heartbeat, we believe that culture is not just history—it is a living, breathing experience. Heritage tourism is your invitation to explore Dominica through the lens of music, language, tradition, and storytelling, where every rhythm, dish, dance, and spoken word carries the spirit of our ancestors.
Dominica is more than lush rainforests and volcanic peaks—it is a cultural mosaic where African, Kalinago, European, and Creole traditions intertwine to create something uniquely powerful. From vibrant village feasts to soulful drum circles, sacred rituals to joyous street parades, our heritage is alive in every corner of the island.
Through our curated experiences, festivals, and media platforms, Creole Heartbeat offers visitors a deeper, more meaningful connection to Dominica, one that goes beyond the rivers and into the soul of the people.
Whether you're joining us for the World Creole Music Festival, witnessing our cultural expressions during carnival, or exploring the hidden stories behind our music, food, and language—you are not just a tourist, you are a part of the culture.
culture
At Creole Heartbeat, culture is not a performance—it's a way of life.
Dominica's soul pulses with Creole rhythm, alive in every village, every voice, every celebration. From the vibrant melodies of bèlè and cadence-lypso, to the aroma of simmering fig and codfish, to the stories told in Kweyol under the moonlight—our island is a living museum of Creole identity, shaped by centuries of resilience, creativity, and pride.
Cultural Tourism. Creole Heartbeat invites you to go beyond sightseeing. It is a journey into the heart of Dominica's traditions—authentic, raw, and unforgettable. We bring you face-to-face with the keepers of our heritage—musicians, storytellers, dancers, chefs, and artisans—who breathe life into the experiences that define us.
sports
Creole Heartbeat recognizes sports as an essential pillar in nation building. Our commitment to sports development is rooted in the belief that every athlete, from grassroots to elite level, deserves the opportunity to excel. By integrating sports into our broader cultural mission, we aim to create sustainable programs, platforms, and partnerships that will nurture talent, promote healthy living, and unite communities under one heartbeat.
We believe that sports is not just about competition, but also about connection, linking generations, strengthening community bonds, and inspiring a shared vision for the future. Through events, mentorship, and cross-cultural exchanges, Creole Heartbeat will champion opportunities for athletes to showcase their skills locally, regionally, and internationally. By leveraging our cultural network and media platforms, we will ensure that the stories, struggles, and successes of our athletes are celebrated, creating role models for the next generation and fueling a lasting legacy of excellence.