CULTURAL & LANGUAGE TRAINING

Goal:

To create a culturally fluent, visitor-ready ecosystem where every interaction, from hotel check-ins to market stalls, reflects Dominica's

Target Groups:

• Hotels & Guesthouses
• Restaurants & Bars
• Taxi & Tour Operators
• Retail & Agro-tourism Staff
• Agro-processors preparing to enter

French West Indies markets or host buyers locally

Key Components:

• Creole for Customer Service - Delivered in-person and online, tailored for frontline hospitality, sales, and trade teams.
• Sector-specific Creole Phrase Kits, Ready-to-use signage, menus, product labels, and greetings that make Creole visible and alive in every customer space.
• Cultural Sensitivity Training – Immersive modules on Creole music, cuisine, customs, and etiquette to strengthen genuine cultural exchange.
• Conversational Role-Play–Practical, scenario-based sessions to build confidence in live customer, buyer, and trade fair interactions.

Expected Outcomes:

A service and trade sector that speaks, feels, and breathes Creole, delivering richer, warmer, and more memorable experiences to visitors and buyers alike. Service providers and agro-processors will not just serve or sell; they will represent Dominica's heartbeat, confidently weaving culture and language into every guest encounter, market pitch, and product sale. This unified, Creole-rooted tone will position Dominica as a destination and marketplace where culture is not an accessory — it's the signature.